Master music marketing. And the money behind it.

Proven release frameworks, TikTok algorithm strategy, and the business of getting paid — engineered inside a working Lagos music agency.

Three courses. One instructor. One payment, lifetime access.

See the three courses Not sure? Ask a human
Kevin Eze, founder of SounDisruptr, working at a laptop.
15+ Years in the music industry

The agency behind the Academy

  • 500M+Streams generated in 5 years
  • 216+Artists, across 17 countries
  • 5,000+Artists trained through SDU
  • 15+Years experience in the music industry

The courses

Each one solves a different problem. Read the line in bold on each card — whichever one describes you this month is the one to take.

One song, right now

TikTok Virality

“I have a song. I just need it to move on TikTok.”

Turn one 15-second snippet into thousands of videos, real fans and streams — even if nobody knows you yet.

  • Find the fifteen seconds people cannot skip, and test it before you commit
  • Build a challenge people actually join, without paying ₦200,000 for one dancer
  • The Domino Effect: stack nano creators over 7–14 days until the algorithm reads your sound as trending

5 modules · self-paced · lifetime access · 7-day refund

₦10,000 ₦20,000
View course & enroll

Already free inside both ₦50,000 courses — don't buy it twice.

Your next release

Viral Music Promotion

“I have been dropping music for years and nothing has ever blown. How do I fix that?”

The full 12-week release system behind over 500 million streams, run from your phone on an independent artist's budget.

  • Six phases, week by week, from your first content piece to release day hour-by-hour
  • Playlist pitching scripts that get replies, plus the tools that expose fake playlists
  • How to choose a distributor without signing away royalties you should have kept

6 phases over 12 weeks · self-paced · lifetime access · 7-day refund

₦50,000 ₦75,000
View course & enroll

Includes the TikTok Virality Course free, plus the content calendar, EPK template and curator scripts.

The business side

The Middleman Method

“I don't want to be the artist. I want to be the one making money from the music industry.”

Artists around you spend ₦200,000 to ₦2,000,000 promoting a single song. This trains you to be the person they pay.

  • Find artists, sell promotion at a profit, and let tested freelancers deliver the work
  • The Money Toolkit: DM scripts, selling scripts, pricing sheet and proposal templates
  • The Spot-the-Fake training, so no fake promoter ever cheats you or your client

8 weeks of live classes · recorded · lifetime access · 60-Day Promise

₦50,000 ₦75,000
View course & enroll

Includes the TikTok Virality Course free. Backed by the 60-Day Promise, which is support and not a refund.

All three, side by side

Same instructor, same agency playbook. Different job.

Comparison of the three SounDisruptr Academy courses
Feature TikTok Virality Viral Music Promotion The Middleman Method
Who it is for Artists with one song to push Artists planning a full release Managers, DJs and hustlers who want to sell promotion
What you walk away with A snippet, a challenge and a seeding plan A 12-week rollout plan for your next single A client-getting system and a freelancer bench
Format 5 modules, self-paced 6 phases across 12 weeks, self-paced 8 weeks of live classes, all recorded
TikTok course included It is this course Yes, free Yes, free
Guarantee 7-day full refund 7-day full refund 60-Day Promise (support, not a refund)
Price ₦10,000 ₦20,000 ₦50,000 ₦75,000 ₦50,000 ₦75,000
Enrol View course View course View course

Don't pay for the same thing twice. The TikTok course is inside both ₦50,000 courses already. If you start at ₦10,000 and upgrade within 14 days, that ₦10,000 counts toward the full system — so starting small costs you nothing.

Kevin Eze at his laptop.

One instructor. Every course.

My name is Kevin Eze — you might know me as Xclusive Pikin. I started in 2010 as a broke entertainment blogger. No label behind me, no uncle in the industry.

I built NaijaXclusive into one of Nigeria's biggest music sites, then founded SounDisruptr — the agency behind over 500 million streams for 216+ artists across 17 countries.

I am not a YouTuber teaching theory from abroad. Everything in these courses is what my agency does every week for the artists and labels who hire us. I did not invent a curriculum — I wrote down what we already do and priced it so an independent artist can run it personally.

How buying works

One payment, no subscription

Pay once through Selar by card or bank transfer. Lifetime access, every future update included. A separate US-dollar checkout is available if you are outside Nigeria.

Two different guarantees

The two artist courses carry a 7-day full refund. The Middleman Method is backed by the 60-Day Promise instead — one-to-one support until your first client pays. Know which one you are buying.

Ask before you pay

Doubt is the correct starting position. Message a real person on the team on WhatsApp and ask your hardest question before you spend one naira — we will tell you which course, or tell you to buy none.

Ask us on WhatsApp

Questions

Which one should I start with?

If you make music and want a plan for your next release, take Viral Music Promotion at ₦50,000. If you only need one song moving on TikTok right now, take TikTok Virality at ₦10,000. If you would rather get paid promoting other people's music than release your own, take The Middleman Method at ₦50,000. Still unsure? Message us on WhatsApp and we will tell you which one — or tell you to buy none.

Do I have to buy the TikTok course separately?

No, and please do not. The complete TikTok Virality Course is included free inside both ₦50,000 courses. Only buy it on its own if ₦10,000 is where you want to start today — and if you upgrade within 14 days, your ₦10,000 counts toward the full system, so you end up paying the same total.

How do I pay, and can I pay from outside Nigeria?

Payment runs through Selar — card or bank transfer. There is a separate checkout in US dollars for international students, and the course and everything inside it are exactly the same.

How long do I have access, and are updates included?

Lifetime access on all three, with every future update included at no extra cost. One payment, no subscription, no monthly fee. Watch on your phone or laptop, at your own pace.

What if a course is not for me?

Viral Music Promotion and TikTok Virality both carry a 7-day full refund — message us within 7 days and you get your money back, no forms, no wahala.

The Middleman Method works differently. It is backed by the 60-Day Promise: do the training and the outreach, and if you still have no paying client within 60 days, the team works with you one-to-one until you land one. That is support, not a refund.

Do I need a big following or a big budget?

No on both. The algorithm pushes sounds, not follower counts, and several of the strategies cost nothing but consistency. Where money genuinely helps, the courses show you the minimum that actually works instead of pretending it is free. Your phone is enough equipment.

Will this work for my genre?

The templates cover Afrobeats, Gospel, Amapiano, Street-hop and Alternative. The mechanics underneath — how the platforms decide what to push — are genre-neutral.

Three courses, from ₦10,000Pick the one that fits you See them